There’s a problem filling job vacancies, in spite of the large number of candidates who need work.
Job seekers aren’t aware of the “new” ways to locate available jobs and employers are using ineffective strategies for attracting the right talent.
What’s the solution to get the right candidate matched with the right employer?
Much has changed in the way people are hired since the onset of the recession and this has caused an impasse in the hiring process.
Despite its limited effectiveness, many employers still use the “post and pray” strategy for filling job vacancies while job seekers, desperate for jobs, randomly submit generalized resumes to any listing they see. Neither approach is particularly focused or ultimately successful.
I’ve also heard from human resource professionals that they are now posting positions exclusively on their websites, rather than using job search engines. Furthermore, any applicant must submit their resume and cover letter electronically from the company’s web portal, or they will not be considered. That approach obviously limits who will apply, which may relieve human resources staff of culling scores of unqualified people, but at the same time, is not likely to bring in a fresh new round of candidates.
Then, there’s what appears to be the newest trend in hiring—avoiding internet postings altogether and relying solely on the power of targeted networking to bring in a few of the most qualified candidates.
This approach seems to be netting positive results, especially when candidates are initiating “strategic conversations” with key people within their interest area and upping their chances of “being in the right place at the right time.”
In fact, over the past 8 months, several of my clients secured job offers through this strategic networking approach. Here’s how it works:
Identify companies or individuals who align with your interests and skills (you may need help from a career counselor for this task).
- Think about anyone in your network who could introduce you and then set up an informational meeting.
- Be clear about why you are there: to gather more info about what they do and their career path, the landscape of their industry, the needs and challenges they are currently facing (one or all of the above).
- Communicate your skills and competencies clearly and make a connection between company needs and challenges and the value you can offer.
- Ask if the person with whom you are speaking can introduce you to a colleague, so your strategic networking continues.
- Follow up with specific suggestions and/or a thank you.
The fact that hiring is down and unemployment is up is not because employers do not need to hire new talent. In many cases, it’s because the needs are significant and there are competing priorities. Combine that fact with overworked human resource professionals who must find ways to manage the stream of (sometimes random) job applicants and you have an opportunity for the job seeker to step in and fill a gap.
It’s clear that the marketplace is changing and so are the ways organizations need to look for talent and for jobseekers to communicate their value.
